Planning Communications
to Support Organizational Objectives
About the Seminar
The original two-day format of this workshop has been combined into a one-day session that blends with our one-day staff consulting skills seminar to form a two-day immersion experience for those communicators who want to learn and grow strategic communication thinking skills and polish their advice-to-management skills over just two days away from the office. The sessions may be taken separately or in sequence when offered.
An organization’s operating plan only succeeds as documented when all members of the enterprise understand what needs to be done, why it needs to be done and how they are expected to behave to achieve it. That level of understanding only exists when a communication strategy has been anchored to an organization’s operating plan.
Since 1984, “Planning Communications to Support Organizational Objectives,” has challenged participants, during a two-day session, to stretch and reinvent themselves. Communicators in organizations from across the U.S. and Canada consistently rate this session as the foundation experience for growing one’s career from technician to operating management advisor.
"I
loved the session leader's
direct
style. He challenged us to 'think
and
act' and not 'react'
to
communication needs on the job.
We
were drained at the end. Thanks!"
Alumni
Said?
The seminar includes lectures with examples, broad participant discussion and extensive hands-on experiences using the tools and processes presented. Participants learn to translate operating objectives into what must be communicated with whom, to define desired audience behaviors in operating plans, to evaluate the most effective means of message exchanges and how to predetermine the most probable outcomes of specific message exchanges. The key tool used in the session is The Values/Actions Communication Planning Matrix, a copyrighted communication decision process. Participants receive a three-ring binder that contains not only the planning Matrix but also an Adverse Consequences Evaluation model, a Behavior Identification model, the Behavior Pyramid model, an Audience Analysis worksheet and pre-printed summary notes on workshop discussion topics.
The learning in this seminar includes:
-How to define desired stakeholder behaviors in operating goals
-How to develop operations-based internal and external messages based upon defined, desired stakeholder behaviors
-How to develop an operations-based communication strategy based upon defined, desired stakeholder behaviors
-How to pre-determine the likely (positive/negative) consequences of specific message exchanges between managers and stakeholders
-How to present an operations-based communication strategy to an operating manager
Who should attend?
Veteran and novice practitioners of employee communication, public relations, human resource communication and marketing communications will find usable tools and value in this session.
Your Seminar Leader
Roland L. Draughon is a Principal of Gavin-Hodges Associates, a Philadelphia-area employee communication management consulting firm. He also is a winner of the International Association of Business Communicators (IABC) Gold Quill Award of Excellence for communication training. Convention attenders ranked Draughon #1 among presenters at the Chicago convention of the International Association of Business Communicators. For more information, click Roland L. Draughon
Agenda (highlights)
8:30 a.m. – 5 p.m.
• Communication management in the organizational system
• Communicating to influence the organizational system
• Developing message exchanges anchored to organizational mission and values
• Analyzing internal and external stakeholder groups
• Learning how to say 'no' to non-strategic communication requests
• Identifying desired behaviors in operating goals
• Planning communications in a team: benefits and pitfalls
• Learning/using The Values/Actions Communication Matrix, communication decision process
• Learning/using The Adverse Consequences Evaluation Model
• Using all of the communicators' tools: Words, Actions, Illustrations
• Hands-on application of The Values/Communication Actions Matrix to your own organizational goals
• How to present communication plans to operating managers, et al
Seminar Fee: US$449. Fees.
This seminar is available for in-house presentation. More information on the next public presentation of this session can be found at the Registration
Form.
The recommended companion seminar is Internal Communication Consulting for Bottom-Line Impact.
Copyright
©1998-2009
Gavin-Hodges
Associates
(215)287-0383
Fax (215)247-5403
Contact:
Ms. S.N. Jones, Marketing Associate
snjones@gavinhodges.com
Foxcroft Square Station Box 704
Jenkintown, Pennsylvania 19046-7104
