How to construct a plan that targets electronic and paper-printed publication content to current organizational priorities
Targeting Publications
to Operating Objectives
In-house sessions are available.
About the Seminar
Editing
the company paper just ain't what it used to be. In many cases, the paper's
not even on paper any more. But all editors--electronic or other--must deliver
value-adding content.
These
days, organizations actually expect their publications to be focused on organizational issues. A publication rife with "filler" material is no longer accepted. Publications today are expected to play a specific role in the organizational
media mix. Today's editors--traditional and electronic--are expected to
focus publications' content on operating goals. That requires a plan--a
year-long plan.
"I
didn't know that I could
plan
my publication for a whole
year.
This process is logical,
easy
to follow."
Alumni
Said?
In addition to lectures, "Targeting Publications to Operating Objectives" provides opportunities for broad participant discussions as well as hands-on experiences using planning tools and processes presented. The core learning in this session comes from our copyrighted Printscan, targeted publication planning process. It's a step-by-step guide for anchoring publication content to operating goals. Participants receive a three-ring binder that contains the targeting process and other planning tools, as well as pre-printed summary notes on the topics discussed during the day.
The learning in this seminar includes:
-How to identify publication clients
-How to target printed messages to client needs
-How to articulate to clients "felt" (but undocumented) communication needs
-How to use a Publication Content Analysis Model
-How to make the transition from editor to publication consultant to management
Who should attend
Practitioners of employee communication, public relations, human resource communication and marketing communications will find usable tools and value in this session. Regardless of their real-world job title, those who attend this session spend the entire day immersed in the role of organizational editor.
Agenda (highlights)
• Communication and organizational management
• Editing in the organizational system
• What an editor does/should do
• Traditional vs. targeted publication planning
• Using the Publication Content Analysis Model
• Printscan, targeted publication planning process
• Defining your Inverted Pyramid of publications
• The publication plan document
• Final Case Challenge:
Hands-on application of our Printscan process to
your own publication planning
Your Seminar Leader
Roland L. Draughon is a Principal of Gavin-Hodges Associates, a Philadelphia-area employee communication management consulting firm. He also is a winner of the International Association of Business Communicators (IABC) Gold Quill Award of Excellence for communication training. Convention attenders ranked Draughon #1 among presenters at the Chicago convention of the International Association of Business Communicators. For more information, click Roland L. Draughon
Seminar Fee: US$449. Fees.
This seminar is available for in-house presentation. More information on the next public presentation of this session can be found at the Registration
Form.
Other seminars in this series are: Planning
Communications to Support Organizational Objectives and the advanced session, Internal Communication Consulting for Bottom-Line Impact.
Copyright
©1998-2009
Gavin-Hodges
Associates
(215)839-8373
Fax (215)247-5403
Contact:
Ms. S.N. Jones, Marketing Associate
snjones@gavinhodges.com
Foxcroft Square
Post Office Box 704
Jenkintown, Pennsylvania 19046-7104
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