Anticipating and insuring value-adding communication with customers, employees and all other organizational stakeholders is a critical operating management responsibility.

Briefing previews
immersion session
During a 90-minute Briefing on the course "Communication Skills & Techniques for Managers" operating management teams can examine communication targeting, its bottom-line value and the benefits of managing communications with internal and external stakeholder groups.

Management groups that follow-up the Briefing with the day-long "Communication Skills & Techniques for Managers," learn and take away, immediately usable tools and processes that allow them to develop and document executable, behavior-influencing internal or external communication strategies that support operating goals.

Who should attend
The Briefing and course are relevant to all organizational leaders who manage people and interact with other stakeholder groups. Adoption and application of the course tools can become a powerful management process when experienced and adopted by operating management units.

Briefing Agenda (90 mins.)
• Strategic communication management defined
• If I tell you the strategy, you'll know what to do?
• The Targeted Communication Process
• The Values/Communication Actions Matrix, communication decision process
• Three 'Fail-Safe Questions'
• Sample Slices: operations-based communication strategy worksheets
• Question & Answer Session

View the Agenda for the full-day seminar.

Briefing Leader
Roland L. Draughon is a Principal of Gavin-Hodges Associates, a Philadelphia-area employee communication management consulting firm. He also is a winner of the International Association of Business Communicators (IABC) Gold Quill Award of Excellence for communication training. He is a frequent faculty member at IABC's annual international conventions. Roland was ranked "#1 Speaker" by conventiongoers at the 2002 IABC Convention in Chicago.

Alumni
Organizations whose managers have experienced this session include: American Century, Cisco Systems, Johns Hopkins Univ. Applied Physics Laboratory, Potomac P&L, Public Service E&G, Rochester G&E, U.S. Postal Service and The Williams Companies.

Contact Roland Draughon directly to schedule a Briefing or to learn more about the full course. Telephone (215)839-8373 or E-mail rdraughon@gavinhodges.com.

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