About the Seminar
Just tell employees what the operating goal is and they'll know what to do to achieve it? Nope.

Employees do want to help. And, they want their leaders to communicate with them about what needs to be done (goals), what (behaviors) will be expected of them and what boundaries (organizational values) must be observed in pursuit of the goals.

Why attend this training?
Participants in "Communication Skills & Techniques for Managers" learn, and take away, immediately usable tools and processes through hands-on practice. By the end of the day, participants develop and document an executable, behavior-influencing communication strategy to support a current operating goal. Operating managers and supervisors learn what kind of help to seek from staff communication professionals and how to make work unit employee communication a work-unit managed influence on operating effectiveness.

Many hours and resources are invested by operating managers in planning the hardware and software for projects but little, or no, focus is placed on pre-thinking the internal and external communications that will be required to assure the project's success.

Organizational leadership communication demands that managers not only act within their organizational value system and share their perceptions and decisions with key stakeholders, but that they also provide the rationale for business decisions. That can only be achieved when communication strategies are anchored to operating priorities.

Manager today are expected to unlock creativity and commitment among stakeholder groups. That means managers must identify specific, desired stakeholder behaviors and must be clear what desired actions are needed from internal and external audiences.

"The organizational communication management process never begins with 'the message,'" says Roland L. Draughon, the course leader. "The communication process always must begin with identified, desired stakeholder behaviors. That's not an easy task.

In this session, participants learn a systematic formula for developing value-adding, clear, targeted communications through hands-on use of our communication-decision process, The Values/Communication Actions Matrix with their own operating priorities.

This is a course for operating unit managers and teams of managers and supervisors. This is not a session for staff communication professionals. Those interested in comprehensive communication management training may wish to explore attendance at a public presentation of our workshop, Planning Communications to Support Organizational Objectives.

Seminar Agenda
8:30 a.m. - 5 p.m.

Your Seminar Leader
Roland L. Draughon is a Principal of Gavin-Hodges Associates, a Philadelphia-area employee communication management consulting firm. He also is a winner of the International Association of Business Communicators (IABC) Gold Quill Award of Excellence for communication training. Convention attenders ranked Draughon #1 among presenters at the Chicago convention of the International Association of Business Communicators. For more information, click Roland L. Draughon

Organizational Alumni
Organizations whose managers have experienced this seminar include: American Century, Cisco Systems, National Grange Mutual, Potomac P&L, Public Service E&G - Nuclear, Rochester G&E, U.S. Postal Service and The Williams Companies.

Seminar Fee
Public presentations of this course are held in different parts of the world. The next public U.S. presentaion will be held in Philadelphia,PA on September 19, 2008. The fee for the 2008 Philadelphia presentation is US$150 until August 18, 2008. The regular per person registration fee is US$449. The in-house presentation fee is US$5549 for a single session attended by up to 21 people. Multiple in-house presentations, on a fixed schedule, are available on a reduced, sliding fee scale. Operating unit teams members benefit greatest from attendance together.

^Top
 

Powered by Bravenet